NASHVILLE, Tenn. – The Nissan Heisman House − the House built for Heisman Trophy winners − returns with a brand-new campaign featuring television spots, influencer collaborations and digital experiences that connect college football fans with their favorite players.
To celebrate the 13th season of the campaign, Nissan is giving the Heisman House the reality show treatment and providing fans with an exclusive look inside at what goes on when the cameras aren't rolling.
This season, Nissan welcomes USC sophomore quarterback Caleb Williams – the 2022 Heisman Trophy winner – into the house. The rest of this season's roster includes 2021 winner and No. 1 overall pick in the 2023 NFL draft, Bryce Young, as well as former Heisman Trophy winners representing five decades of college football greatness – Eddie George, Robert Griffin III, Matt Leinart, Baker Mayfield, George Rogers, Barry Sanders, Billy Sims, Tim Tebow and Charles Woodson.
In addition to 11 Heisman Trophy winners, the campaign also stars some of Nissan's most thrilling vehicles: Frontier, Rogue, Sentra, the 2024 Nissan Z NISMO1 and the all-electric Nissan Ariya SUV.
"There's no better way to open the new college football season than inviting fans to join us at the Nissan Heisman House," said Marisstella Marinkovic, vice president and chief marketing officer, Nissan U.S. "In addition to all the hijinks with the Heisman winners, we're expanding the Heisman House excitement with digital collaborations to bring fans closer to the action."
Players give fans a behind-the-scenes look inside the House
This year's Heisman House campaign includes eight spots that will air throughout the college season, including:
"Missing Out" – Charles Woodson wonders if his life is missing something since his Michigan Wolverines are one of the few college football teams without a mascot.
"Bath Day" – A curious Bryce Young learns why Barry Sanders chose to take his laundry to the laundromat instead of doing it at the House.
Collaborations take the fun beyond the screen
College football's favorite house is coming to the internet's favorite house-hunting platform. Through Nissan's collaboration with Zillow, fans can take a tour, browse photos, and get up close and personal like never before. Explore the House like a Heisman, starting here on September 1.
Nissan has also teamed up with Caleb Simpson – known for his tours of real people's homes and apartments on TikTok and Instagram – to take viewers on a visit around the House with the help of a few of the Heisman winners and mascots.
This season superfans can also explore an immersive virtual recreation of the famed House, where they'll be able to interact with their favorite athletes from the campaign, put their college football knowledge to the test and compete for one-of-a-kind Heisman prizes. The doors open September 8 at TheHeismanHouse.com.
Nationwide tour brings the Heisman House straight to the fans
Once again, the Nissan Heisman House Tour will travel to campuses across the country for some of the biggest college football matchups of the year. The tour gives fans the chance to explore the House, strike a pose with the Heisman Trophy, meet college football legends, and experience game day like a Heisman winner.
September 2: Nissan Stadium (Nashville, Tenn.)
September 9: The University of Alabama
September 16: Mississippi State University
September 23: The University of Notre Dame
September 30: The University of Colorado
October 7: Texas A&M University
October 14: Texas Christian University
October 21: University of Southern California
November 4: North Carolina A&T State University
November 11: Penn State University
November 18: University of South Carolina
Nissan Heisman House Pass unlocks next-level Heisman access
This year Nissan is giving fans an all-new way to get closer to the action with an all-access NFT pass that unlocks exclusive Heisman content and experiences. Nissan Heisman House Pass holders will get special access to unique content with their favorite players, chances to score virtual experiences with Heisman winners, and an opportunity to snag tickets to some of the biggest college football games of the year. Fans can claim their pass, free of charge, at TheHeismanHouse.com or onsite at a Heisman House Tour stop later this fall.
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